* Currently under construction *
By changing our appearance at a subjective level, for example by styling our hair or adding make-up, jewellery and clothing we try to express ourselves. But besides these “temporary” ways of altering our appearance there are also more permanent options like tattooing.
In the last couple of years tattoos have been widely represented in fashion. This permanent form of body alteration is in conflict with the ever-changing trends that represent our present fashion system.
In this piece I examine how this “trend” connects to deeper shifts in contemporary culture and what it means (can mean) for the way fashion brands operate. I will make a connection between globalisation, the upcoming generations and the 21st century search for tribalism.
|Category||Conceptualization, Connecting disciplines, Copywriting, Design research, Design thinking, Graphic design, Storytelling, Visual design|