* Currently under construction *

Alien Native

Fashion is not something that exists in dresses only. Fashion is in the sky, in the streets, fashion has to do with ideas, the way we live, what is happening.“ – Coco Chanel


Every time and place has a story. Its inhabitants translate their values, possibilities and convictions into the things they do, make, think and practice. With this they create their world. Products, services and rituals gave shape to worlds throughout history and foreign places, and they still do today. 

When it comes to fashion over the last 15 years it has been re-using these symbols and as a result it has become a school example for globalisation, not just through cultures but also through time. By citing from prior periods and foreign cultures, repeating trends from the past, fashion, which used to stand for renewal, has turned into a form of anti-fashion.

But slowly the world is changing and as a result of crisis’s and things like the Rana Plaza disaster our values and ideas about the fashion, globalization and mass-production start to shift. But as our idea’s and values shift, so should our approach. So what should this new approach look like?

This piece is about how fashion and anthropology are inevitably connected. But instead of seeing the things we make as products that could be analyzed in the future or from other perspectives, I explore how we can turn this process around and turn it into a deliberate design approach. If we research our values we can use design as a tool to translate them into tangible experiences. In this way we can use an anthropological design approach to shape the world around us.


Date 06-2014
Category Conceptualization, Copywriting, Design research, Design thinking, Graphic design, Innovation, Storytelling, Visual design