* Currently under construction *

Alien Native

Design as a tool to shape the world


Fashion is not something that exists in dresses only. Fashion is in the sky, in the streets, fashion has to do with ideas, the way we live, what is happening.“ 

– Coco Chanel


Every time and place has a story. Its inhabitants translate their values, possibilities, and convictions into the things they do, make, think and practice. With this, they create their world. Products, services, and rituals gave shape to worlds throughout history and foreign places, and they still do today. 

When it comes to fashion over the last 15 years it has been re-using these symbols and as a result, it has become a school example for globalization. Not just through cultures but also through time. By citing from prior periods and foreign cultures, repeating trends from the past, fashion, which used to stand for renewal, has turned into a form of anti-fashion.

But slowly the world is changing and as a result of crises, and things like the Rana Plaza disaster our values and ideas about the fashion, globalization, and mass-production start to shift.

But as our idea’s and values shift, so should our approach. So what should this new approach look like?

Fashion and anthropology are inevitably connected. But instead of seeing the things we make as products that could be analyzed in the future or from other perspectives, this is an exploration of how we can turn this process around, and turn it into a deliberate design approach.

It examines how anthropological research can be the basis for this approach. And that when we use design to translate these results into tangible experiences, we can use an anthropological design approach to proactively shape the world around us.


Date 06-2014
Category Conceptualization, Copywriting, Design research, Design thinking, Graphic design, Innovation, Storytelling, Visual design, Writing